Visual Campaigns
Graphic Design
2020-2024
Art Direction, Lead Designer
Overview
This collection of projects involved creating visuals for seasonal promotions and brand awareness campaigns for small businesses. The platform’s mission was to help local shops promote their products and reach new customers. I handled all aspects of design, from concept to execution.
Challenge
Key challenges included:
Limited Assets:
Many clients lacked brand guidelines or professional product images.
Client Uncertainty:
Small business owners were often unsure of their goals or how to market their products.
Tight Timelines:
Deadlines were short, requiring quick turnarounds and adaptability.
Process
Goal Setting:
Guided clients through defining their goals and marketing strategies.
Presented multiple design drafts with clear explanations of concepts.
Creative Solutions:
Used custom illustrations and typography-focused designs to overcome asset limitations.
Kept up with trends and designed engaging visuals tailored to each campaign.
Efficient Workflow:
Managed tasks using Jira for organization and quick iteration cycles.
Prioritized proactive communication to address feedback promptly.
Outcome
Increased Engagement:
The visuals boosted social media followers and improved brand perception.
Positive Feedback:
Clients praised the work and continued collaborations.
Mission Alignment:
Raised awareness for local businesses and highlighted traditional crafts.