Motion Graphics
Motion Graphic
2024
Art Direction, Lead Designer
Overview
This project involved creating a motion graphic video to explain an app function and increase user engagement. As the first episode of a planned series, the project also established a reusable video template for future content. I managed all aspects, from design to sound production.
Challenge
The project posed several challenges:
Reusable Template:
Developing a flexible yet cohesive template for the video series.
Content Constraints:
Keeping the video concise while delivering a clear message.
Sound Production:
Managing narration quality without access to a professional studio.
Process
Template Development:
Designed and tested the template to ensure adaptability for future episodes.
Collaborated with the team to finalize the style and tone.
Video Creation:
Used Adobe Illustrator, After Effects, and Premiere Pro to create and animate the video.
Selected background music that complemented the video’s tone and enhanced its quality.
Sound Optimization:
Broke the script into smaller segments for easier narration recording.
Edited audio in Premiere Pro to improve clarity and reduce noise.
Outcome
Better Understanding:
The video improved users’ understanding of the app function.
Positive Reception:
Success of the video earned the team responsibility for all future motion graphic projects.
Streamlined Workflow:
The reusable template saved time and ensured consistency for the video series.