Website Renewal
Overview
This project focused on redesigning the website for a company service to attract business clients and provide detailed information. The goal was to enhance professionalism and credibility while reflecting the service’s early-stage development. I managed the design process, including art direction, wireframes, and UI, collaborating with the internal team.
Challenge
The project faced three key challenges:
Undefined Goals:
The service was in its early stages, making it difficult to determine objectives and user needs.
Client Approvals:
Featuring client testimonials required timely communication and permissions.
Resource Balancing:
Managing this project alongside others required prioritization and multitasking.
Process
Collaborative Planning:
Held discussions with the project manager to define the service's goals.
Used Figma for brainstorming and visual collaboration.
Design Execution:
Created wireframes and prototypes to ensure an intuitive user experience.
Developed a design system for consistency and efficiency.
Feedback Management:
Coordinated with clients to secure approvals for featuring testimonials.
Refined designs based on team feedback and usability considerations.
Outcome
Improved Clarity:
Delivered a professional website that enhanced client understanding of the service.
Positive Feedback:
The team praised the redesign, and clients appreciated the professional presentation.
Streamlined Workflow:
The design system facilitated quicker iterations for future updates.